Tree People Love

loving Earth and Bozena

You cannot fake blueberries or can you?

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Just got this in from Natural News:  Mike Adams, an investigative journalist exposed the deceptive chemical ingredients and dishonest marketing of “blueberry” products from very well-known brands of food and cereal companies.  It turns out companies are faking blueberries in cereals, muffins, bagels and other food products!  Can you believe this?!  And I’m not only talking about those generic brands that no one knows about or even heard of; this is hands down big companies like General Mills which makes the Total Blueberry Pomegranate Cereal, which does not have even a drop of anything that has to do with a real blueberry or pomegranate.  What it does have mimicking the blueberries is artificial colors red #40, blue #2, other artificial colors, and sucralose (an artificial sweetener).  

Other deceivers include Kellogg’s Blueberry Pop Tarts and Kellogg’s Frosted Mini Wheats,

Betty Crocker‘s Fiber One Blueberry muffin mix, and Special K Blueberry Fruit Crisps for which they actually state on their website that they “are filled with blueberries…”!

To my pleasant surprise Fox News was the first news outlet to actually cover this story.   When they contacted Kellogg’s, the company said that “the term ‘Blueberry Muffin’ is used to describe the flavor of some products” and their “products are labeled in compliance with applicable laws and regulations.”  Sad isn’t it, that consumers cannot rely on every piece of information on a food product they buy?

The law firm of Finkenstein Thompson LLP began an investigation into this issue and now calls on anyone who purchased a product marketed as if it had real blueberries even though it did not to contact them (See the contact information below).

So what can we do to combat this issue?

(1) For those of you who already don’t, please please PLEASE get into the habit of reading the ingredients on all food items!  This is essential as more and more companies lobby our government officials who then choose what and how to regulate.

(2) Boycott the companies who practice this kind of labeling.  My husband always laughs at me when I tell him that I will not purchase something from a store or a certain brand that does not reach my expectations, since “one person cannot change anything”; but I don’t care.  As the internet and truth becomes more and more available to all people, we can all have the luxury to support one product over another based on its qualities.  If a piece of negative information on some product has merit and each informed person boycotts that brand, then trust me, it WILL make a difference.  Plus, it is also a matter of principle.

(3) Contact the Finkenstein Thompson LLP law firm that I mentioned above by calling (877) 800-1450 or email them at contact@finkelsteinthompson.com and let them know about your concerns.

(4) Finally, you can contact Food and Drug Administration directly and demand for the regulations to be changed.  Make sure you sound rational and thoughtful to make your message heard.  Here is where you can find out all the information on how to attempt to influence a regulation.

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When I read about this issue, I was appalled.  Can you believe that companies actually fake blueberries?  I thought that the awareness that the GMO battle and the revelation on organic apples brought would somehow push the companies to be a bit more trustworthy.  Boy, was I wrong!  So don’t stop your awareness, be more mindful!

wikipedia.org

In the meantime, here is my favorite blueberry pie recipe that I want to recommend to you; we make it every summer after collecting a few buckets of blueberries on a farm.  

Tree People Love

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Author: oyahuasca

love to love

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